A great marketing campaign – one uniting marketing data analytics and creative ideas – gives rise to new opportunities to sell, whether you’re selling shiny gizmos, a cure for cancer, or just yourself. Successful marketing generates opportunities in the form of new leads, repeat customers, votes, friends, etc. Whatever the audience, and whatever the action you want them to take, we believe—without exception—that the way you market to them is effective only insofar as it sells.
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